Empowering Batik MSMEs in Semarang Through Live Video Content Creation: A Digitalization Initiative

Authors

  • Citra Safira Universitas Diponegoro
  • Yanuar Luqman Universitas Diponegoro
  • Nuriyatul Lailiyah Universitas Diponegoro
  • Agne Yasa Universitas Diponegoro
  • Muhammad Rif’at Al-Razi Universitas Diponegoro
  • Naomi Putri Bahari Simeon Universitas Diponegoro

Keywords:

Empowering, Digitalization, Creative Content, Live Video, Batik, Community Service

Abstract

In Indonesia, MSMEs are viewed positively as they provide employment opportunities and contribute to reducing unemployment. The government is encouraging MSMEs to implement digitalization strategies to compete globally. Diponegoro University Community Service has conducted training programs on producing creative content through live videos for MSMEs to support it. The aim is to improve their ability to create live videos, increase sales, and build lasting relationships with buyers. The training was attended by 10 participants who actively engaged in discussions and practical sessions. The participants' knowledge showed improvement, as observed in the pre-test and post-test evaluations. The training is expected to benefit participants by providing a cost-effective promotional tool and reaching a more comprehensive range of potential buyers.

References

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Published

2025-01-20

Issue

Vol. 2 No. 1 (2025): Sovereignty Journal of Community Service

Section

Articles