Use of Social Media in Increasing the Socio-Economic Growth of Traders

Authors

  • Farah Adzraa Isty Universitas Sumatera Utara, Indonesia

Keywords:

Social media, Street vendors, Economic grow

Abstract

Social media serves as an efficient promotional tool for culinary street vendors, offering economic benefits and broad visibility. Despite many vendors struggling to leverage social media effectively, some have successfully increased their business visibility and gained more customers in their local areas. Commonly used platforms include WhatsApp, Facebook, and Instagram, enabling vendors to attract consumer attention, generate interest, and ultimately drive purchases. This research, conducted on street vendors along Jalan Dr. Mansyur Medan, employs a descriptive qualitative approach. Data collection methods include literature reviews, observations, interviews, and documentation, with data analyzed through reduction, presentation, and conclusion stages. Findings indicate that social media use significantly boosts sales and positively impacts vendors' income. While earnings remain moderate, they suffice to meet basic needs such as food, clothing, and housing costs. Many vendors also save a portion of their income and maintain strong social connections with peers. The study highlights social media's role in fostering socio-economic growth among street vendors.

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Published

2021-01-10

How to Cite

Isty, F. A. (2021). Use of Social Media in Increasing the Socio-Economic Growth of Traders. Wedya Journal of Multidisciplinary, 1(2), 34–43. Retrieved from https://jurnal.literasipublisher.co.id/index.php/wjm/article/view/91