Political Framing: TikTok as Media in Shaping Public Opinion on Presidential Candidates in the 2024 Indonesia Presidential Election
Keywords:
Tiktok, Political, Communication, Framing, Public Opinion, President ElectionAbstract
The 2024 Presidential Election in Indonesia shows how Tiktok has become a strategic medium in building political image and influencing public opinion. This study aims to analyse how the candidates Prabowo Subianto, Anies Baswedan, and Ganjar Pranowo used Tiktok to convey their political narratives. Using a qualitative approach and Entman's framing analysis 1993, this study examines the narratives built by each candidate. Prabowo accentuates the image of nationalism and militaristic leadership, Anies focuses on progressive reform and intellectualism, while Ganjar shows a populist and humanist approach. Tiktok has become a powerful tool to shape public opinion, creating a dynamic and engaging political space. However, the freedom to share content on Tiktok also opens up opportunities for polarisation and controversy. The platform has now transformed into a powerful arena of political contestation and significantly influenced public opinion in society.
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