Virtual Democracy: An Interactive Study of Political Communication Patterns on @narasinewsroom Accounts
Keywords:
Virtual democracy, political communication, Social Media, InstagramAbstract
The development of information and communication technology has changed the way people interact with politics, giving rise to the phenomenon of 'virtual democracy' on social media. The Instagram account @narasinewsroom has emerged as an important actor in the digital political information ecosystem in Indonesia, making it an interesting case study for understanding the dynamics of political communication in the digital era. This research aims to explore in depth the patterns of political communication formed on the @narasinewsroom account. Using a descriptive qualitative approach, this research analyses the interaction between the content presented, the reactions of the followers, and the dynamics of the discussions that occur through document and literature studies. The results show that the content strategy creates an effective and continuous interaction between the account and its followers. Through mutually enriching comments, followers not only provide answers, but also develop discussions with new perspectives on political issues. The strategy of grouping content into topic categories facilitates dynamic interactions. This strategy has proven effective in building interactive political communication, increasing public participation and providing space for people to express political opinions.